✦ Free Shipping on orders · Use code SHIPITFREE ✦ 150+ Stores Across India ✦ Trusted Since 2013 ✦
Luxury Jewellery
New Arrivals · Bridal 2025

Where Tradition
Meets Elegance

Handcrafted artificial jewellery that marries centuries of traditional artistry with contemporary design. Every piece tells a story.

Shop Collection Our Story
150+
Stores Across India
50K+
Happy Customers
12+
Years of Excellence
"Crafted for the
Discerning Woman"
★★★★★ Rated Brand
Free Shipping Available
New Bridal Collection 2025
150+ Stores Pan India
Authentic Craftsmanship
Use Code SHIPITFREE
Exclusive Designs
7-Day Easy Returns
Free Shipping Available
New Bridal Collection 2025
150+ Stores Pan India
Authentic Craftsmanship
Use Code SHIPITFREE
Exclusive Designs
7-Day Easy Returns
Explore

Shop by Category

Discover our curated range of fine artificial jewellery

View All
Sets
Jewellery Sets
240+ styles
Earrings
Earrings
320+ styles
Necklaces
Necklaces
180+ styles
Bangles
Bangles
150+ styles
Rings
Rings
90+ styles
Maangtika
Maangtika
70+ styles
Most Loved

Best Sellers

Our most loved pieces at unbeatable prices

View All
Oxidised Choker Set Oxidised Choker Set SALE −73%
+ Add to Bag
Jewellery Set
Oxidised Silver Coin Choker with Earring & Maangtika
₹679 ₹2,499 Save 73%
★★★★½ (127 reviews)
Hasli Choker Hasli Choker SALE −70%
+ Add to Bag
Jewellery Set
Traditional Hasli Style Gold Plated Choker with Earring & Maangtika
₹1,299 ₹4,299 Save 70%
★★★★★ (215 reviews)
Meenakari Set Meenakari Set HOT
+ Add to Bag
Jewellery Set
Stunning Meenakari Multi-Color Necklace Set with Earrings
₹1,885 ₹5,699 Save 67%
★★★★★ (189 reviews)
Kundan Set Kundan Set NEW IN
+ Add to Bag
Bridal Set
Elegant Kundan Bridal Necklace Set with Earrings & Maangtika
₹1,589 ₹4,599 Save 65%
★★★★½ (156 reviews)
Temple Set Temple Set TRENDING
+ Add to Bag
Necklace Set
South Indian Temple Jewellery Long Haram Necklace Set
₹1,399 ₹4,199 Save 67%
★★★★☆ (143 reviews)
Pearl Set Pearl Set BEST DEAL
+ Add to Bag
Necklace Set
Graceful Pearl Cluster Necklace with Jhumka Earrings
₹1,189 ₹3,499 Save 66%
★★★★½ (201 reviews)
Antique Set Antique Set LIMITED
+ Add to Bag
Necklace Set
Antique Finish Long Rani Haar Necklace with Ruby Stone Work
₹1,669 ₹4,899 Save 66%
★★★★★ (178 reviews)
Bridal Set Bridal Set PREMIUM
+ Add to Bag
Bridal Set
Regal Gold Bridal Choker Set with Full Jewellery Ensemble
₹2,099 ₹5,999 Save 65%
★★★★☆ (98 reviews)
Niath Collection
Signature Range

The Niath
Collection

Rare traditional artforms reimagined as contemporary masterpieces. Each piece in our Niath line celebrates India's rich jewellery heritage.

₹2,099
₹2,389
₹1,759
₹3,075
Shop Niath Collection
Our Promise

Why Choose Us

Premium Craft

Flawlessly crafted jewellery matching the finest traditional standards, made to last.

Best Prices

Luxury aesthetics at prices that every Indian woman can celebrate and afford.

150+ Stores

Find us at 150+ retail stores across India or shop anytime from our online store.

Easy Returns

Not satisfied? Our 7-day hassle-free return policy ensures you're always happy.

Happy Customers

What Our Customers Say

★★★★★

"Absolutely gorgeous jewellery! The Hasli choker set I ordered exceeded every expectation. The quality is remarkable for the price."

Priya Mehta
Mumbai, Maharashtra
★★★★★

"Ordered the bridal set for my sister's wedding. Every relative asked where we bought it — they couldn't believe it wasn't real gold!"

Ananya Sharma
Delhi, NCR
★★★★★

"The Meenakari collection is breathtaking. Fast shipping, beautiful packaging, and the pieces look like heirloom jewellery. 10/10!"

Kavitha Nair
Kochi, Kerala